The Pinterest analytics you need to know in 2021 to supercharge your results, impress clients and charge more!
“Willow – what’s the secret to getting a million clicks on Pinterest?”
Uhhh I hate to break it to you, but I don’t know the answer to that.
Because it comes down to so many factors! Like…
Even right down to the HEX codes you use in your graphics, the CTAs in your copy, and the links you connect to.
Yep – getting ‘a million clicks’ isn’t a formula. But you know what is?
Routinely reviewing your analytics, and being so across your client’s metrics you know exactly what’s working and what’s not, what to do more of, what to adjust, and what to completely leave behind.
Which is why I’m dropping my ultimate guide to the Pinterest Analytics you need to know in 2021 to absolutely crush your client’s Pinterest strategy and goals (no matter their content or audience).
Okay, so the analytics page of Pinterest can get pretty overwhelming. Which, by the way, you can access via your Pinterest business account (or Tailwind), and heading to ‘Analytics’ in the top left corner. You can then
When you click in, you’ll be faced with a lot. I’m talking about a dashboard filled with big numbers, complicated percentages and lines that (for sure) trend upward.
And while you can definitely filter by things like date, content, published Pins, and accounts, when you’re staring down the barrel of a screen filled with numbers, it can be tempting to go for the biggest ones. Or better yet, chuck them all on a spreadsheet and email it through to the client hoping they’ll find it impressive.
Let me tell you: that is absolutely NOT the way to do it. Nor is it necessary. I’m going to share the top five analytics you need to show your clients to impress them. But first, let’s do an A-to-Z of all the big ones…
So let’s get back to basics with some simple definition of all the Pinterest Metrics available:
|Average play time||Average time someone played your video for|
|Engagements||Number of saves, clicks, outbound clicks, and carousel swipes|
|Engagement rate||Number of engagements divided by number of impressions|
|Impressions||Number of times your Pins appeared on screen|
|Monthly total audience||Total number of people who saw divided by engaged with your Pins in the last 30 days|
|Monthly total engaged audience||Total number of people who engaged with your Pins in the last 30 days|
|Monthly views||Number of times your Pins were on screen in the last 30 days|
|Outbound click||Number of times a user clicks on a link that takes them away from Pinterest|
|Outbound click rate||Number of clicks to the outbound click URL / number of impressions|
|Pin clicks||Number of clicks your Pin received on and off Pinterest|
|Pin click rate||Number of clicks on your pin divided by number of impressions|
|Played at 90%||Number of times your video was viewed to 95%|
|Saves||Number of times people saved your Pin|
|Save rate||Number of Pin saves divided by number of impressions|
|Total play time||Total play time of your video in minutes|
|Total audience||Total number of people who saw/engaged with your Pins|
|Total engaged audience||Total number of people who have engaged with your Pins|
|Video views||Number of views lasting more than 2 seconds with 50% of video in view|
|10-second views||Number of times your video was viewed for at least 10 seconds or more|
Before we jump into the juicy metric with the power to change it all for you, let’s touch on the fact that all of these analytics provide a prime opportunity to skyrocket your business as a Virtual Assistant or Pinterest Specialist.
Pinterest numbers get high. Like…really high. Unlike Instagram shadow bans and Facebook’s 2% organic reach (crazy right?!), Pinterest truly values its content creators and wants to share valuable Pins with as many people as possible! This translates into large numbers, particularly views and impressions, that give that ‘wow’ factor for potential clients. And sure, while they are semi-vanity metrics, they’re so valuable in your portfolio and on your website as they help build strong credibility in the organic marketing space when first starting out.
But all-in-all, the good news is there’s just one metric that you need to truly measure.
This is the primary way to measure ROI, deliver tangible value and build wild authority as a Pinterest Manager. A high click rate is meaningful and conversional because it’s proof your clients’ Pins are translating into their audience’s action – be it blog reads, contact form completions, or purchases.
For Pinterest Managers wanting lasting retainers, all you need to do is keep it simple. Showcase your client’s monthly clicks, in addition to some other complementary and equally meaningful metrics like video plays to 90% (if applicable), saves or total engaged audience to truly move the needle and solidify your value.
No wading through tons of data – that’s all you need to do to get current and prospective clients to sit up, listen and pay you more!
But how do you get the kind of numbers to make them do just that? Learn my secret methods, tools, and strategies to get the clicks you need to scale your Pinterest Management business to 6-figures, check out my Pin to Sales online course.
And what makes your job just that little bit easier? A tool that does it all for you…
Tailwind is the only platform I recommend to my clients and Pin to Sales students. And here’s why.
Tailwind allows you to:
It’s a centralized process ideal for Pinterest Managers ready to go pro. The kind who want an all-in-one platform to help them manage a steady stream of high-paying dream clients.
So there’s no secret formula to getting millions of clicks or saves on your Pin. And the truth is, you don’t need one.
Because truly understanding how your Pins are performing through meaningful metrics, then translating that into an agile strategy is the only approach you need to achieve your clients’ goals using Pinterest. And by gaining a better idea of what type of content drives these different actions, you’ll be able to fine-tune your Pinterest strategy to drive the best possible results for your clients’ and your business!
This is the kind of approach that will see you generate the clicks that get you noticed and solidify you as the Virtual Assistant queen or Pinterest Management king in your respective niche.
And if you truly want to embrace that crown? Check out my Monthly Social Media and Pinterest Report template on the Pinterest Manager marketplace! Spill all those incredible trends, metrics and growth strategies in a stunning plug-and-play template for all your monthly management clients.
PLUS! Keep your suite of clients under control month to month with a seamless management system! My fave of all time is Honeybook, and you can check it out here!
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