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Six steps to grow and build your email list PLUS create a sell-out database using TikTok and Instagram.
Weekly TikTok and Instagram content creation checklist:
Is it just me, or does that checklist make you want to take a 10-hour nap? Because same.
If you’re anything like me, you’re spending hours creating high-value, sales-generating, engagement-rich content for your business’s Instagram and TikTok. And it’s working. You’re building your audience and selling out of your latest offers.
And those platforms are all well and good, but the harsh reality is you don’t own them.
Read that again: You don’t own your Instagram and TikTok account.
Which means you also don’t ‘own’ your audience.
If your account was lost or hacked, that community could be lost overnight. This is what makes an owned platform and communication tactic all the more important.
And its name? Isn’t just your website.
It’s email marketing.
Building your email list could make all that Instagram and TikTok success go further, and drive it into nurturing a community that’s all yours, no matter what.
And today, I’m dropping my signature six-step formula to establish and grow that database. The very same method I used to grow a massive email list from my combined Instagram and TikTok following of over 45,000.
Let’s get straight into it…
To answer ‘why’, first we gotta know ‘what’. So what exactly is email list building?
Email list building is the act of acquiring target audience subscribers to your email database to market your business, yourself, and your offerings.
This could look like a newsletter subscription or lead magnet call to action on your website, Instagram, or even your business card! The more you encourage your audience to subscribe, and increase call-to-action touchpoints, the bigger your email list will be.
Additionally, email marketing is:
Email marketing is a long-term investment with major pay-off. Essentially, it creates synergy across your entire marketing and growth strategy for maximum impact, connection, and conversions.
Here’s how to jump on it in six simple steps.
You’re already creating an in-demand service, so what elements can you extract to create a high-value freebie?
For some ideas, consider:
Once you’ve landed on a solid idea, draft it out into a digital download. It could be in the form of a:
Then, bring it to life with compelling copy, followable steps, and an attractive visual design.
Once your freebie is ready to go, design a Flodesk Full-Page Form for people to download it (and so you can collect their email addresses while they’re at it). Some key rules to follow here are:
Here is a great example (hint: mine) to get your creative juices flowing:
Don’t leave your audience hanging! Create a matching Flodesk email workflow that not only instantly delivers their freebie, but continues to nurture them into surfer fans who’ll invest in your paid offerings in the future.
Some crucial inclusions for your workflow include:
All in all, create a workflow that fits where your customer is at in their journey with you. Keep the lines of communication open, center on a value-first approach and you’ll have an email list filled with subscribers who can’t wait to open every email.
You gotta be seen to get building!
This tip is fairly simple: Add a link to your freebie Full-Page Form into the bio of your Instagram and TikTok.
Now your freebie link is embedded, drive your Instagram and TikTok content to it with consistent calls to action.
You could draw attention to your freebie by:
Get your audience hyped to download, make it a must-have, and of course, reiterate that it’s all for FREE!
Now you’ve made your freebie irresistible in your Instagram and TikTok content, all that’s left is for your audience to download. For every person who downloads it, they’ll be channeled into your workflow and nurtured through to conversion!
But don’t sleep on this goodness! Continue to draw attention and drive traffic to your freebie through frequent calls to action and sneak peeks. Also, remember to be consistent in your database nurturing – show up with timely and relevant newsletters and high-value email content.
One word: Flodesk.
If it wasn’t already obvious, Flodesk is my absolute go-to for form and email creation.
That’s because it features stunning templates, a user-friendly interface, and oh-so intuitive tools that make the process fun! And because I love it so much? I’m dropping 50% off your lifetime subscription right here.
There you have it – I just dropped my six, signature steps to supercharging your email database growth. Implement these hot tips and you’re well on your way to building out a community of hot-leads that can never be shadow-banned, removed, or replaced (unlike on socials).
Time to make your hard work on social go further and start to build your email list today! Click here to secure 50% off your Flodesk subscription FOR LIFE!
I’m Willow Kaii
Let’s be real, running your own business is a 24/7 job, but when you love what you do it’s kinda amazing, right?
My life wasn’t always this way, though. After working at a boutique marketing agency, I went all-in on an online business with my fiance, Becca. I used the very Pinterest strategy I’ll teach you to scale our business, Bold x Boho, to 6-figures in just six months. My entire philosophy as a Business Coach is founded on this strategy, and I’m so passionate about sharing it with driven online entrepreneurs just like yourself. I’ll help you skill-up and scale-out with proven strategies. Oh, and you'll get me as your business hype-man.
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